A groundbreaking cultural, political, and personal exploration of the wellness industry and the ways it's shaping thinking about health and self-carePeleton. Pilates. Biohacking. Colonics. Ashweganda. Today the wellness industry is a $3.7 trillion-dollar behemoth that touches everyone. Journalist Amy Larocca peels back the layers behind the movement and reckons with its promises and profits. How did we get here, and how did the idea of wellness become integrated into people's lives, especially women's? How to be Well takes readers into the communities that swear by their activated-charcoal toothpaste and green-juice enemas, explaining what each of these practices really are—and what the science says. Larocca holds a magnifying glass to alternative medicine and nouveau lifestyle prescriptions, delivering an incisive assessment of how the wellness industry embodies (gendered, class-based, racialized) perceptions of care and self-improvement, and how it preys upon an unshakeable fear of the unknown. She traces the history of how the beauty and fashion industries has peddled snake oil for decades—and why people keep coming back for more.
